I would like you to develop a report based on the below explanation,
The assignment task is as following:
you are required to assume the post of Marketing Manager for Ragas Company that has to critically review the current marketing and promotion policies of the organization with respect to a particular product/services or line of products/services. You are required to prepare a marketing plan to amend, improve or extend the existing policies/practices. Your plan should include a section dealing with promotion policy in particular.
The plan should be in business report format and not exceed 4500 words and should specifically include:
An industry/market/competitor analysis.
A justification for the launch/re-launch of the new/modified product/service.
An outline of major marketing opportunities for the new/modified product/service.
A recommended marketing strategy based upon segmentation, targeting and positioning.
The marketing strategy to detail marketing mix variables.
The proposal of a promotion plan and the optimum promotional mix.
A marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service.
Demand forecasts based upon known demand for the organizations products/services allied to sales targets.
A contingency plan.
A conclusion
A bibliography (Harvard system of references).
The report should have:
Executive summary
Int
roduction
tables, diagrams, graphs, charts etc..
Kindly refer to the material attached to develop the report.
NOTE:
NUMBER OF WORDS NOT TO EXCEED 4500 WORDS (INCLUDING TITLES, REFERENCES, ETC)
USE THE MATERIAL ATTACHED TO DEVELOP THE REPORT
Last Completed Projects
topic title
academic level
Writer
delivered
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