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I am basically doing a case about chipotle mexican grill inc. food with integrity case.
I have to write environmental analysis for the industry which the radio broadcasting industry.
1st. Part:
Environmental Analysis will include:
1. Demographic segment
2. Economic segment
3. political segment
4. sociocultural segment
5. technological segment
6. Global segment
Note: Don’t have to include them all but, must include demographic, economic segment, one or two more that you find it useful for the paper.
2nd. Part:
Industry Analysis(Porter’s Five Model)
1. Barriers to entry
2. Threat of substitute products
3. Intensity of rival competition
4. Bargaining power of buyers
3rd. Part: Competitor analysis
I put competitors in the ppt file, and also pdf case.
4th. Part: Internal Analysis
Based on SWOT Analysis (see PPT provided)
Need to clarify SWOT SWOT
conclusion this part will be identifying competitive advantage
Additional materials
Chipotle strategic analysis from David James
http://www.triplepundit.com/2012/10/chipotle-food-with-integrity/
https://prezi.com/cr3v-cevqgln/case-study-chipotle-mexican-grill/
https://bizgovsoc4.wordpress.com/2012/11/11/food-with-integrity-how-chipotle-maintained-growth-improved-values-and-silenced-the-critics/

http://www.aabri.com/manuscripts/142020.pdf
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